businesses to collect actionable, localised insights directly from their customers. By creating customised online surveys and streamlining the feedback process, iFeedback enables brands to effectively and efficiently engage with their customers. One of the primary benefits of iFeedback is ability to foster direct communication with loyal brand followers, including brand advocates and business and customer benefit. iFeedback is a groundbreaking tool that captures store specific customer feedback, allowing the public domain, all on a localised level for true customers who prefer engaging privately out of A prominent linen store chain implemented iFeedback to gather valuable customer insights and Customised surveys with six concise questions were created, addressing staff, store, product, value, and recommendations. iFeedback effortlessly integrates with Location Banks Reputation Insights dashboard, offering a comprehensive presentation and analysis of customer feedback at store level. This allowed the client to gain deeper insight into customer perspectives on products, pricing, and staff, empowering them to make informed improvements Furthermore, the Reputation Insights dashboard showcased the bottom 10 locations with the most negative reviews, assisting the retailer in pinpointing areas that require improvement. Additionally, In six months, across 54 stores, they only received 130 Google reviews. However, after implementing iFeedback, the chain experienced a remarkable surge in customer feedback, gathering 932 predominantly positive reviews in just two months through a "Review & Win" contest. This surge in customer feedback, kept out of the public domain, demonstrated the power of iFeedback in engaging customers who prefer direct communication with the brand. By leveraging iFeedback, businesses can tap into a wealth of customer insights, foster stronger customer relationships, and drive ongoing success through informed decision-making. Actionable Insights 932 reviews in 2 months reviews in 6 months 130 R E V I E W S I N S I G H T S S U R V E Y L O C A T I O N B A N K CASE STUDY CUSTOMER FEEDBACK COVERING ALL THE BASES: LINEN RETAILER UNVEILS iFEEDBACK TO GATHER INSIGHTS AND ENHANCE DIRECT CUSTOMER ENGAGEMENT ADVANTAGES OF iFEEDBACK CASE STUDY iFEEDBACK enhance direct customer engagement at store level. and enhance the overall customer experience. the Communication Direct Audience building for future campaigns Privacy-oriented Customer Engagement