In today's environment, data is business critical – but data means nothing without analysis. This is why Location Bank’s Gauge Analytics is a tool you simply cannot do without: it offers you the quickest, easiest way to obtain multiple views of your location data, providing insights in real time. At its most fundamental, Gauge provides the means to analyse your online presence and reveal how users searched for your location, and whether they came to your brand through a direct, discovery or branded search. Gauge further offers a reporting snapshot of the performance of your online presence, including information such as: Accurately understanding return on investment is the holy grail of marketing. Location Bank makes this possible with an overview of your location insights into online actions, store visits and sales across various time periods. Clients can also analyse their location management spend against traditional media analytics such as CPM and CPC, as these are also available in the dashboard. Location Bank’s Local SEO solution provides the best ROI in the marketing industry - our ROI dashboard puts this in clear view. At the same time, Gauge makes it possible for you to keep track of your competitors, enabling you to compare your own performance in terms of search results against that of your rivals. You can also use the Keyword Rank Tracker to identify competitors using the same keywords you use, and measure how you rank against them. RETURN ON INVESTMENT IN THE THE BEST ROI MARKETING INDUSTRY EVALUATE DIRECT SEARCH DISCOVERY SEARCH BRANDED SEARCH total website direction phone call total maps search VIEWS ACTIONS SEARCHES total direct discovery branded GAUGE Simply put, Gauge allows you to SLICE AND DICE LOCATION INSIGHTS & MAKE YOUR DATA WORK HARDER FOR YOU.
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