Entrepreneurs Daryl van Arkel & Neil Clarence approach mapping companies TomTom & Navteq with the idea of commercialising POI data listings on maps used on PND’S like Garmin. Getting the greenlight from TomTom & Navteq, the pair work to secure brand’s buy-in.

Van Arkel & Clarence secure investment capital from 3rd founder Ryan Bakos to officially establish Business Positioning Systems (BPS), offering clients visibility on digital maps in navigation.

Google Maps launches in SA.

Gabriella Pitt – one of the first BPS hires (& now Commercial Director & shareholder) is tasked with adding client’s data to this new platform (shes now SA’s top Google Maps location-management expert).

BPS brings Navteq Location Point Advertising (the world’s first location-based ad network) to the SA market.

BPS wins exclusive rights to commercialise the Telmap navagation app, working with Wand Africa founder Charles Talbot.

BPS develops its own proprietary tech, pivoting from a service-based company to a tech company better equiped to manage location data at a global scale,

while protecting brand reputation at a local level.

BPS launches sister company Vicinity Media to take the lead on the growing digital advertising side of the business,

leaving BPS to focus on digital location management.

BPS opens a UK office to serve its growing number of UK-based clients.

With BPS bring on a growing number of brands across Africa, the team is expanded, with a Cape Town office opened.

The proprietary tech created by BPS was dubbed the “Location Bank”. The name sticks and BPS rebrands as Location Bank in a move that signals the importance of the tech platform.

Location Bank joins forces with Vicinity Media to bring two products to the market.


ADtrust is a world-first mobile-advertising tool that uses positive customer reviews managed by Location Bank within Vicinity Media’s best-of-breed location advertising.

Location Bank gains exclusive access to Vicinity Media’s Near Me digital endpoint, giving clients a new touchpoint with millions of local users.

Location Bank becomes an official Google Business Profile partner,

helping clients quickly & efficiently create successful, vertified GBP listings.

New hires bring the Location Bank staff complement up to 50.

With successful entry into the APAC region, Location Bank opens a Singapore office to serve these clients.


South Africa

Daryl van Arkel

Co-founding Director

Neil Clarence

Co-founding Director

Ryan Bakos

Co-Founder/APAC Director

Buster Pitt

Sales Director

Gabriella Pitt

Client Success Director

Shani Marsh

Operations Director

Gavin Emes

Business Development Director – Africa

Zenobia Ballim

Product Owner

Jessica Owens

Senior Client Success Manager

Justin Peddie

Senior Technical Manager


Senior Client Success Manager

Natalie Jordaan

Executive Assistant

Kayliegh Spanidis

Client Success Executive

Sanvir Sopnath

Business Development Manager

Sebastian Krogh

Business Development

Guy Boguo

Art Director/Senior Designer

Lois Chipamaunga

Operations Specialist

Lee-Ann van der Schyff

Senior Client Success Manager

Lebo Pobe


Ashley Everson

Product Assistant

Courtney Macartney

Client Success Executive

Samukelisiwe Miya

Operations Manager

Casey Delate

Technical Specialist

Suneisa Thane

Operations Specialist – Near Me

Claudia-Jane Cardoso

Technical Manager

Brett o'Donnell

Head of Reseller Success

Kreasen Bapanayya

Technical Specialist

Jesica Boitumelo

Operations Specialist

Lebogang Tlolane

Technical Specialist

Reolin Ramsamy

Operations Specialist

Cameron de la Rey

Client Success Executive

Lauren Koorts

Personal Assistant

Tevin Paul

Senior Client Success Manager

Ntandokazi Magagula

Community Management Assistant

Genevieve Dean

Technical Manager

Zunaid Davis

Technical Specialist

Micaela Prakasim

ORM Assistant

Lucas Govender

Senior Technical Specialist

Manare Seanego

Senior Technical Specialist

Sizwe Ndlovu

Technical Specialist

Thameena Essof

Reseller Success Executive

Kayla Pearson

Technical Specialist

Uling Pretorius

Administrative Assistant


Technical Specialist

Stefanie Delate

Technical Specialist

Deen Kalicharan

Marketing Manager

Wenzile Vilakazi

Operations Specialist

Nawal Belgarrab

Technical Specialist

united kingdom

James Hemsley

Commercial Director – UK

Claire Bamford

Head of People

Joost van Der Hulst

Commercial Partner – UK

Rupert Culme-Seymour

Sales Capability Advisor – UK


Dhaval Doshi

Managing Director

Jil Doshi

Senior Technical Manager

Harish Burra

Technical Manager

Dimple Vachhani

Client Success Manager