iFeedback use case

LOCALISED MENU OPTIMISATION: TAILORING TO DIVERSE TASTES

A global restaurant chain is striving to optimise its menu to appeal to the diverse taste preferences of its varied customer bases.

The chain utilises iFeedback to survey customers across regions about their taste preferences and favourite menu items, uncovering insights into local culinary preferences.

In one region, customers express a strong preference for vegan food options through iFeedback. Acting on this location-specific insight, the chain introduces a range of vegan dishes to the local menu, catering to the revealed preference of the customers in that area

By acting on these insights, the chain successfully introduces localised menus that align well with local tastes, resulting in heightened customer satisfaction and a boost in sales in each respective location.

By tailoring menus based on real customer preferences, the chain not only enhances dining experiences but also boosts sales and attracts more customers. This alignment with local tastes turns customers into loyal fans and fuels growth in every location.

Real-Time,
Location-Specific
Insights:

Leverage fan feedback by providing fans of your brand with the opportunity to give constructive feedback anonymously and without confrontation, outside the public domain

Broad-Based
Research at Low Cost:

No more limited, biased samples. Turn your entire customer base into a dynamic research tool. Broaden your insights without the heft price tag.

Two-Way Engagement,
Out of the Public Domain:

iFeedback isn’t just about collecting feedback-it’s a private channel for direct dialogue.Engage woth customers in a secure environment, building trust and safeguarding your brand’s reputation

Deep Insights
with Ease:

Thanks to Location Bank’s Reputation Insights dashboard, you gain in-depth insights seamlessly. Forget complex data analysis; understand your customers with clarity.

Data-Driven
Decision Making:

Cast aside guesswork. Make strategic decisions rooted in hard data about your customers’ preferences and experiences at each outlet.

Audience Building for
Future Campaigns:

Beyond immediate feedback, iFeedback assists in building a loyal, engaged digital audience ripe for future marketing campaigns.

360-degree view:

Connect your Google Business Profile, Facebook places and TripAdvisor. To combine direct feedback with public reviews for richer insights, or pinpoint where to focus your direct feedback based on third-party reviews.

Myriad Data
Collection Mechanism:

Capture feedback everywhere-from QR codes in-store to links on your website, to chats and beyond.